Our 2019 Yearly Market Reports for Central Oregon, Portland Metro, Oregon Coast, Columbia River Gorge, Southwest Washington, and Southern Oregon are here.
Our Market Reports offer an overview of trends, insight and existing market conditions in key communities throughout Oregon and SW Washington. The reports cover the history of key areas, communities, and sectors such as residential, residential with land, townhomes and condos, farm & ranch.
Daring designer Fritz Junker has a pad, tucked halfway up Portland Plaza’s iconic downtown tower, that is being promoted as perhaps the city’s sexiest condo for sale.
Forget the photos of mood lighting in the curving living room, the master suite’s mirrored ceiling or the bathrooms’ black tile double showers and oil-filled towel warmers.
It’s the teasing marketing video that publicizes that this “mid-level penthouse,” priced at $1,450,000, was designed to be like no other.
In five minutes, viewers can watch Junker and Bree Kemp dodge a spoofy villain type as they glide past the Portland Plaza residential tower’s amenities, from the round-the-clock concierge staff to the sophisticated lobby, before escaping to their high-tech home with darkening windows and a concealed safe room.
She changes outfits, from playful to pool to formal, while he remains in his tuxedo, even while working out in the gym with a dumbbell in one hand and martini in the other.
Junker’s script inspiration: After showing his friend the midcentury condo Junker gutted and rebuilt at 1500 S.W. 5th Ave. #1101, the friend had a one-word reaction to the experience: Illicit.
“There’s something going on here that’s sexy and sleek,” says Junker, who was an independent filmmaker before founding his design-build general contractor and interior design firm, Fritz Jünker Design & Remodeling, in 2007.
When Junker put his remodeled condo on the market, he and listing agent Jason Mendell of Cascade Sotheby’s International Realty decided to produce a “fun little video with a James Bond vibe that would showcase the home,” he says.
The elevated home is unique. In 1973, the original owner — some longtime residents believe it was the developer — somehow acquired a custom, double unit. This meant more than extra space, but granted him a circular living, dining and lounge space with 180-degree glass panels that curve and capture a view of Mount Hood.
Single condos in the triangular tower have a wall dividing the round corners, making those living rooms a half moon shape. You can see that figuration in a condo Junker remodeled and sold on the sixth floor.
He has lived for 15 years in various units inside the 25-story, glass-and-aluminum tower designed by celebrated architect César Pelli and the Los Angeles firm DMJM (now AECOM).
served on the homeowners’ association board while the property, which consumes
the entire block across from Keller Park, underwent a $10-million modernization
completed in 2017.
said it was important for the changes to reflect the building’s heritage and
original caliber of design, and to “reclaim its status as a premier Portland
He has been hired by other Plaza homeowners to update their condos. High-end, well-crafted finishes play up the views from floor-to-ceiling windows. Upgrade can cost around $200,000.
For his home, he wanted to showcase 1970s finishes such as black glass and natural wood paneling. Here, gray-washed oak floors float on top of rubber underlayment.
Museum-quality oak display cases cling to concrete walls and columns, and LED lights outline curving soffits and coves.
He removed the galley kitchen to create an open kitchen with black leathered granite surfaces and a bar area with black glass cabinets.
And he installed $100,000 worth of audio-visual equipment, lighting and shades controlled by touchpads or apps.
The theater has an 82-inch Samsung ultra-high definition screen recessed into the custom cabinetry and Flagship Paradigm speakers and Anthem amplifiers. There is also a 4K LED TV in the bedroom.
“This condo is for someone who appreciates architecture and fine design,” says listing agent Mendell. “It’s a home built with precision and style and is a great example of the best of the best here in Portland.”
Mendell says he sees many spectacular luxury condos in the city, but nothing quite like this 2,436-square-foot unit.
“There is a level of
creativity and craftsmanship at play here that isn’t typically available in our
market,” he says.
employment up and interest rates staying low, 2020 is looking like a great time
to buy! Join us for a fun, interactive Home Buyer’s Brunch where industry
professionals will share their knowledge on the home buying process in today’s
market. Buying a home is exciting but can come with a lot of questions
and sometimes even fears, this makes sense, buying a home is one of your
largest investments you will make.
We will have Matt Bassit, Branch Manager at Northwestern Home Loans along with mother-son Realtor team; Melanie and Josh Maitre at Cascade Sotheby’s International Realty to walk you through the entire buying process, sharing different loan programs that can meet people’s specific needs and even specific first time home buying programs, how to successfully navigate through a tight housing market and get through the possible hurdles along the way, in this type of market why it is even more important to have a Realtor that represents you and answer any other questions or concerns you may have.
Our hope is for you to walk away with all your questions and fears answered and leave you with nothing but hope for 2020 and the year you become a homeowner!
commitment. Just information…and free Brunch & Bubbles!
As is always the case, the start of a new year brings us another incredible showing from the tech industry at the Consumer Electronics Show (CES). Further deepening the integration of technology into our lives, the world’s innovators in fitness, home security, automobiles, and more delivered truly stunning products to the show floor in Las Vegas. Join us as we explore 5 tech-fueled debuts from this year’s show.
Home fitness has long been a staple space for many homes around the world. Companies like NordicTrack and ProForm have been producing exercise equipment for in-home use, but when Peloton and MIRROR burst on to the scene in the last decade, these brands showed fitness enthusiasts how they could bring workout classes home with them like never before.
In 2020 Amazfit, known for their fitness wearables, introduced their “Home Studio” offering. Debuted at CES, the Amazfit Home Studio features an immersive 43” HD Screen and 3D TOF camera system, high-end slat belt treadmill, surround sound customized JBL speakers, and classes on-demand.
According to Nielsen, the average American spends more than 1,800 hours a year watching TV. It’s no surprise that with numbers like that, TV and TV-connected device manufacturers often play a large role at CES; this year was no different. Among the many entries in this category, Samsung’s cutting-edge 8K QLED line offers a true glimpse into the next generation of ultra-high definition.
Shockingly thin, with remarkable sound technology and built-in AI, these 8K sets represent a strong example of a household name pushing the envelope in what’s possible in their field.
Whether you are a commuter, collector, or self-advertised “gear head,” automobiles are an undeniable part of our lives. While companies like Tesla are focused on revolutionizing the industry itself, others are looking to make an already luxurious or enjoyable experience all the more so. Enter the Lamborghini Huracán EVO – the Italian luxury car maker’s tech and power driven dream car.
Starting at $267,000 and available now, this Alexa-enabled powerhouse of a car goes from 0-60mph in less than 3 seconds and has a top speed of 202mph.
Most stats place a home burglary occurring every 13 seconds in the United States – this unsurprisingly places home security high on the list of must-haves for home owners. Acquired by Amazon in 2018 for more than $1 billion, Ring offers doorbells, cameras, and whole-home security systems – all of which are among the more popular choices when looking into home security options. With an impressive setup on the CES show floor, Ring widened their already broad offering of smart-home tech.
Ring introduced their smart LED bulb and hub, solar-powered external lights, the Access Controller Pro for opening gates remotely, and hinted at their new X-Line – a premium offering with more details to come.
Rest and relaxation are chief among human necessities – people recharge in many different ways, but for most, the time we spend in the shower is an easy way to replenish energy and reflect. Kohler seeks to improve the time you spend in the shower with their Moxie Voice – a smart speaker crossed with a shower head.
Built with the quality Kohler is famous for, this sleek-looking shower head’s speakers are powered by the audiophiles over at Harmon Kardon. Head on over to their site and sign up for to be notified when this product is available.
When your business feels like a moving target, take aim at measurable data points. Looking at lead generation is the most basic indicator that outreach is being received by the right stakeholders. In the latest Leading in Luxury article on Inman.com Frank and Dawn Bodenchak, Real Estate Professionals with Sotheby’s International Realty in Bridgehampton, New York, recognize that today’s marketing can go so much further.
Start with simple math
It’s still important to begin with the essentials. “I track the number of phone and email inquiries on a listing, the number of showing requests per week, and the percentage conversion of showings into interested parties,” says Frank Bodenchak of his monitoring process. In luxury real estate, metrics like these have always been the easiest way to see, at a glance, whether your marketing efforts are generating the results you want.
But there are two more simple stats that ought to be monitored: the number of days a home has been on the market, and the number of showings per home. “If you aren’t getting enough showings, or if showings aren’t generating offers, then marketing, product offering, and price need to be revisited to improve these metrics,” notes Dawn Bodenchak. The longer a property sits, the likelier potential buyers will expect that either the seller will lower the price or that there is something amiss with the home.
No one likes to wait
If you have a customer relationship management (CRM) system, chances are it’s measuring how often you correspond with your leads and clients, and reminding you periodically to follow up with them. If you’re not using a CRM system, then it’s critical to proactively track your email, phone, and in-person exchanges.
The Bodenchaks make a habit of always tracking response time — how much time has elapsed since a lead’s initial inquiry. The average response time, according to one study by Inside Real Estate, is about 15 hours and 30 minutes, though research has also shown that a staggering 48% of inquiries fall through the cracks.
You also need to be cognizant of the time that elapses between follow-ups, which, surprisingly, is reported to be the most overlooked aspect of real estate lead generation. By closing these gaps, agents will easily start to see a growing number of qualified leads.
Make the most of online
“We still use magazine ads for brand awareness and reminding buyers and brokers about a listing, but the first line of contact is internet-based,” says Frank Bodenchak. “Over the past decade, we’ve moved away from relying on print for information dissemination to relying on email blasts, real estate search engines, and social media.”
Google Analytics is a fundamental way to watch your web traffic. You can review how many people visit your site and track their browsing behavior. For instance, keeping an eye on your bounce rate will inform how quickly visitors leave your site after they arrive. You’ll also be able to assess which of your pages are the most popular. Adding these metrics to your marketing rubric gives you the bigger picture of how your efforts are succeeding.
Frank and Dawn Bodenchak have seen firsthand the benefits that social media brings to their marketing. Facebook and Instagram provide feedback to help agents monitor their social channels, stay notified on engagement and responses, and maintain real-time marketing awareness. “By switching to a business account on Instagram, we are now receiving all kinds of key insights from posts,” says Frank Bodenchak. “Beyond likes and comments, Instagram tells us the gender, age, and location of our audience. With even a small budget for online marketing, we can make an impact.”
The basics still apply
“Know the landscape, know the pricing, and know the product — and most importantly, know how the product can be adapted to work for a buyer,” says Dawn Bodenchak. “The metrics we use to evaluate our marketing success may not have changed, but the means to achieve them have.” Now there are more tools in agents’ inventory to make sure that their strategies are successful — and, by extension, that their leads, prospects, and clients enjoy the best service possible
Please join us for First Friday on January 3rd at our Downtown Bend Showroom (821 NW Wall St., Bend OR) from 5-8 PM to enjoy the artwork of Thomas McIntyre
This event is sponsored by Cascade Sotheby’s International Realty and hosted by The Maitre Group
“As long as I can remember I have been moved by moments filled with texture, color and simple beauty. I am drawn to things that are tangible in nature and real. Be it years of patina worn by a trusty piece of steel, a rock shaped by the lashing of waves over millions of years or an old scrap of wood weathered through time, hanging onto the memories of its past seen through the remnants of years of coated paint. These things are special to me, they always have been. They tell a story, one that evokes honesty is full and rich in history, that is unique to itself and not only are they beautiful, I find them thought-provoking and this is how I paint.
Years ago I thought I’d give this painting thing a try. During one of my first attempts, I was not happy with what I had done so I grabbed a piece of flat steel and scraped the paint off of the canvas. I was using acrylic paints, a mix of heavy and light bodies and some iridescent medium. To my surprise, I created something that looked like it had been there for thousands of years. I was floored by the textures throughout and how the contrast between warm and cool and matte and gloss colors came together yet continued to be their own. I realized right then, this process gave me that same feeling I get when I stumble upon one of those simple moments that I so love.
I try to create something that is not only aesthetically pleasing for a room but an interesting conversation piece, something that someone will have to walk up to and really investigate. I hope to arouse a sense of wonder and curiosity about my process and encourage people to come up with their own ideas of what it means and looks like to them”.
Untitled Gallery Padova, Italy 2019
Marco Antonio Patricio Gallery Padua, Italy 2019/2020
On Friday, December 6th, Cascade Sotheby’s International Realty’s hosted a grand opening event for its 3,185 square foot gallery-style office in the Riverview Tower located at 900 Washington Street in Vancouver, WA. Over 70 people attended the event.
According to CEO Deb Tebbs, opening the Vancouver office is extra special to her. “Since we opened in Portland a few years ago, we had our eyes on this great town, and we truly appreciate the brokers that helped us launch. I am also excited to announce we recently hired Adam Williams to lead the office as a branch manager. He is exceptional at helping our brokers grow their business.”
The Sotheby’s brand has attracted some of the top brokers in the area, already producing over $100M in sales this year, including Heather DeFord and Donna Roberts two of the top brokers in SW Washington.
The brokerage also announces it is having its best year yet and projects $1.7 billion in closed real estate.
14 offices serving the Pacific Northwest
59% year-over-year sales growth in Portland Metro including SW Washington
The Mid-Columbia Health Foundation’s Festival of Trees 2019 Community Day was sponsored by Cascade Sotheby’s International Realty. It was a magical event that brought joy to many families.
Our brokers helped raised over $40K and collected hundreds of toys for children in need. Special thanks to our wonderful brokers who volunteered: Molly Donnell, Renee England McAllister, Kelsey Wallace, and Philip Mascher.
The beneficiaries of the fundraiser include the Breast Health for Strong Families program, The Celilo Cancer Center fund and the Level the Playing Field project at The Dalles High School.
To read more about The Mid-Columbia Health Foundation’s Festival of Trees 2019 click here.
PropertySpark researched hundreds of Portland real estate agents social media profiles through different mediums and then looked at objective data regarding the Portland real estate agents’ social media presence across various social media channels.
Please join us for First Friday on December 6th at our Downtown Bend Showroom (821 NW Wall St., Bend OR) from 5-8 PM to enjoy the artwork of Steve J. Giardini.
This event is sponsored by Cascade Sotheby’s International Realty and hosted by Carmen Cook and Nicolette Rice.
Steve J. Giardini is a professional outdoor nature and landscape
photographer. He is an artist, educator, speaker and photo tour instructor
Influenced by both mid-1900
and contemporary landscape photographers, Steve adopted a fine art photography
approach that utilizes natural light and a traditional, but unique composition
style. The majority of his images are taken an hour before or after sunrise or
sunset when the light is soft but dramatic.
Steve hopes his photographs
elicit a visceral response from viewers. He wants his images to motivate people
to explore the outdoors. Equally important, he hopes his photos instill a sense
of personal obligation to help preserve the natural world.
Steve’s work had been
published in the international online Landscape Photography Magazine, the Bend
Lifestyle magazine, and is displayed in businesses and homes throughout Central
Oregon and around the world. More than 350 of his prints hang in the St.
Charles Hospital System.
Learn Nature & Landscape Photography
Creating stunning photographs is one half of Steve’s professional vision. The other half is teaching and mentoring photo enthusiasts. His resume includes 20+ years of teaching experience on a variety of topics. A lifelong learner himself he knows the learning process never ends.
Steve offers photo classes, workshops, and adventure photo tours. Each session is built on the belief that learning should be structured but fun. Participants can “expected to be challenged without being intimidated”. Expect a methodical but flexible learning approach. Expect value-added instruction, endless enthusiasm, and intellectual honesty.