Trust is the New Currency in Real Estate Rankings

Our affiliation with the Sotheby’s International Realty brand is one that we take great pride in. The company is steeped in history and excellence. It is a relationship that our brokers take seriously and represent so well. Sotheby’s International Realty currently  ranks highest in trust among national residential real estate brokerages according to Lifestory Research. A recent independent study,  2015 America’s Most Trusted Residential Real Estate Brokerages, was released today and Sotheby’s was recognized as the most trusted residential real estate brokerage among consumers actively searching to purchase.
The study evaluated opinions from 10,000 consumers active in the market. Trust was measured through a quotient scoring system. The scoring was based on the fundamental perspective that every organization’s customer can be divided into three categories: “advocates,” who feel a significant trust toward a given brand; “neutrals,” who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.  The entire study can be viewed here.
We believe that trust among consumers comes from a strong commitment to provide extraordinary service, hire exceptional brokers and maintain an unparalleled level of standards. Congratulations to all of the network affiliates.