Sotheby’s International Realty Announces Exclusive Alliance with Japan News Publication

Sotheby’s International Realty has partnered up exclusively with the Nikkei, the most influential news magazine in Japan, to showcase real estate listings through the end of 2017. This means that CSIR properties will be promoted through the Nikkei’s digital platform, which reaches over 29 million monthly readers. The Sotheby’s International Realty Brand is the first real estate company to present property listings outside of Japan to the readers of the Nikkei, giving interested Japanese buyers access to CSIR residential real estate offerings in Oregon and Washington as well as in nearly 70 other countries and territories.
The alliance with the Nikkei means that CSIR properties will be promoted in a number of ways on Nikkei’s online edition and property site including a translated and syndicated property listing page, custom-branded editorial content, and Sotheby’s banner advertising.
“The Sotheby’s International Realty brand is unrivaled in its reach to real estate intenders in the Asia Pacific region. In addition to our alliance with the Nikkei, the brand also has existing partnerships with Juwai, MyFun and WeChat, all of which offer unprecedented access to Asian consumers. The opportunities afforded to us with these key regional players is a testament to the strength and power of the Sotheby’s International Realty brand.” – Kevin Thompson, Chief Marketing Officer, Sotheby’s International Realty Affiliates LLC.
Cascade Sotheby’s International Realty, which has offices in Central Oregon, Portland, the Oregon Coast, and Southwest Washington, offers exclusive marketing, advertising, and referral services that are designed to attract well-qualified buyers to our property listings.
With almost 94% of all property searches originating in Japan are being searched internationally, the Sotheby’s International Realty brand is offering access to a virtually untapped global market by being the first real estate brand to showcase properties to readers of the Nikkei.
“With increased international interest in Pacific Northwest real estate markets, the Sotheby’s International Realty alliance with the Nikkei puts our listings in front of a wide audience of affluent Japanese consumers and increases our local company’s opportunity for global exposure—a huge imact for buyers, sellers, and our brokers,” says Deb Tebbs, founder and CEO, Cascade Sotheby’s International Realty.
Cascade Sotheby’s International Realty, which surpassed $1 billion in closed sales in 4th quarter of 2016, launched in Central Oregon in 2007 and recently opened brokerages in Portland Metro markets and Oregon Coast locations. Here are some recent statistics that supports the positive trend that CSIR is tracking:
– 20% growth in market share in Portland metro and SW Washington from Q1 to Q2, 2017

– Tripled sales volume in Portland Metro market from 2015 to 2016

– Average price point for CSIR agents is 33% higher than other agents in Portland and SW Washington
– Double the market share from its closest competitor in Central Oregon in total sales volume in the region for 2016
– Grown from four offices in Central Oregon to 11 offices and 240 brokers throughout Oregon and SW Washington in just 12 months; signed 65 new brokers in the Portland/SW Washington markets in one year
If you’re interested in discussing your real estate needs or are interested in joining the Cascade Sotheby’s International Realty team as a broker, contact one of our offices today.