Sotheby’s International Realty Achieves Record $114 Billion in Global Sales Volume in 2019

Sotheby’s International Realty is pleased to announce that its affiliated brokers and sales professionals achieved more than $114billion USD in global sales volume, the highest annual U.S. sales volume performance in the history of the brand. $102 billion USD of the global sales volume was achieved in the U.S., marking another record accomplishment for the brand.

“In 2019, the Sotheby’s International Realty® brand continued to achieve solid growth,” said Philip White, president and chief executive officer for Sotheby’s International Realty. “The brand expanded into new countries and territories and entered new markets in the U.S. We continued to make strategic business decisions that benefitted both our independent sales associates and affiliate companies. I am immensely proud of the hard work and dedication from our vast global network, and I look forward to continuing this momentum in 2020.”

2019 Achievements

Propelled by a strategic business move in March 2019, when Sotheby’s International Realty integrated its affiliate network and company-owned brokerage into one global organization, 50 new Sotheby’s International Realty offices were opened, bringing the brand’s presence to 1,000 offices in 70 countries and territories and more than 23,000 affiliated sales associates worldwide.

Sotheby’s International Realty continued to lead the category with the roll-out of exclusive marketing affiliations and first-ever technology launches, announcing it will soon unveil a new, fully integrated website. The brand’s existing website, sothebysrealty.com, saw another record year with more than 34 million visits, a 14 percent increase year-over-year. In addition, Sotheby’s International Realty was the first real estate brand to launch and implement mixed reality to its Curate by Sotheby’s International Realty sm augmented reality app, which merges the real world with virtual home staging. The platform can be utilized in various homebuying and selling scenarios, and particularly benefits agents and developers to help prospective buyers envision their new home. To support the daily business needs of the network’s more than 23,000 independent sales associates, the brand unveiled Current by Sotheby’s International Realty® a robust marketing suite of technology tools consisting of best-in-class and exclusive apps, which provide sales associates with a distinctive and competitive edge in the market. For partnerships, the brand entered into an affiliation with Bloomberg.com as the exclusive launch sponsor for a new luxury properties marketplace.

The Sotheby’s International Realty brand and its independent sales associates continued its support for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization. As a result, 83 families, who were among those who lost their homes in the 2017 earthquakes, were able to move into their new homes in Morelos, Mexico. A total of 153 homes in Haiti and Mexico were funded through the initiative.

Global Growth

This year observed significant growth for the brand’s existing affiliate companies in the United States through recruitment efforts and strategic mergers and acquisitions. Most notably, the brand increased its market presence in Brooklyn, New York; the Greater Boston area, Massachusetts; and Indiana. The brand also entered several new key markets last year, expanding the Sotheby’s International Realty network’s presence to 43 states across the country.

Outside the U.S. the Sotheby’s International Realty brand achieved more than $12 billion USD in sales volume and continued to expand into key markets around the world. In Europe, the brand grew its presence in Monaco; France; and Berlin and Binz, Germany. New offices were also opened in Doha, Qatar; and Paphos, Cyprus, expanding the brand’s global presence in marketing luxury listings. In the Caribbean and South America, the brand saw growth in Zapallar, Chile, an upscale residential community located two hours outside of Santiago; and agreements were signed to expand into the Anguilla territory. In the Asia-Pacific region, new offices were opened in Tauranga, New Zealand; and Port Douglas, Hobart, and Perth, Australia.


3 Takeaways From the Latest Trends in Home Goods and Brands

How the luxury world is changing, and how real estate agents can adapt.

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world, and provide them with a meaningful personal experience. Brands are looking beyond mere material opulence, and thinking about how to create a genuine sense of novelty, authenticity, and global stewardship — socially and environmentally — through the goods and services they provide.

These social responsibility and experiential purchases trends are alive and well in the world of luxury real estate: homebuyers want properties that complement their individual lifestyles while minimizing their ecological impact, and they’re connecting with agents and listings through inspirational content and storytelling on social media.

Yet the real estate market is only one piece of the luxury puzzle. Time and time again, the most successful agents are able to build relationships and close deals because they understand the world their clients live in.

Here are three macro trends that are shaping today’s luxury market — and tomorrow’s.

1. Conscious consumption

Luxury consumers tend to be well-informed, and the majority are concerned about climate change: 56% of those 55 and older, 62% of those between 35 and 54 years old, and 70% of 18 to 34-year-olds. Moreover, that last group — millennials and Generation Z — will constitute as much as 40% of the luxury market by 2025.

This emerging demographic cares more than its predecessors about ethical and transparent production processes, philanthropic brand purposes, and personalized experiences. And 89% are willing to spend more on companies they consider ethical and sustainable.

It’s no surprise, then, to see leading fashion brands embracing environmental awareness. Stella McCartney’s “World of Sustainability” platform is just one high-profile example of how brands are leading the conversation on conservation. Others are sourcing premium materials for products, and creating distinctive, eco-friendly packaging that lends itself to a unique — and highly Instragrammable — unboxing experience for social media-savvy consumers without creating unnecessary waste.

For agents, this means that every aspect of your engagement with a client should be considered through the lens of transparency and sustainability. Has your business made strides to become more efficient and less wasteful? Do you have a clearly defined set of ethics? Give these initiatives pride of place on your website and social media channels so that clients can identify you by your values. And consider your interactive offerings: make every open house an experience, whether that’s laying out apéritifs at a remarkable property at sunset or sharing a virtual reality showing with a remote client. Your clients may not be unboxing a home, but the experience should impart joy nonetheless.

2. Purposeful collaboration

Individuality and creativity are of central importance to the emerging affluent consumer, so it comes as no surprise that exclusive collaborations are still a mainstay in the luxury market. However, their magic could be starting to wear off: after all, these collaborations — and the buzz they generate — often signify social status over social engagement. Without a fresh, forward-thinking take, such partnerships could fall out of favor.

In the 2020s, expect to see leading luxury brands keeping the collaboration ethos alive by embarking on innovative, cooperative projects that resonate with the values of affluent consumers while taking a longer view of social and environmental issues — subverting and exceeding their expectations as a result.

Think about the collaborations that would feel authentic to your business. Is there a leading renewable energy company in your market you could partner with on a project? A notable designer? Without going overboard, seek out partnerships that make sense from a brand perspective: collaboration should feel in step with the work you’re already doing while exposing your initiatives to a fresh audience.

3. In-person touchpoints supported by digital tools

A major factor in the growth of the global luxury market has been a year-over-year increase in online sales. And that’s only going to get stronger as millennials and Generation Z drive even greater engagement on digital channels. Today, around 10% of luxury sales take place through ecommerce; by 2025, that’s projected to be 25% — from one in 10 purchases to one in four.

In response, brands are more focused than ever on creating “phygital” touchpoints that merge the physical and digital worlds into a frictionless, omnichannel experience. Data analytics, facial recognition, and Internet of Things (IoT) sensors are just a few of the technologies that will help companies build more complete customer profiles, providing adaptive, hyper-personalized service while also enabling consumers to connect more deeply with their favorite brands.

Agents will be familiar with balancing digital and in-person customer interactions. Whether through virtual reality tours that enable potential buyers to visually inhabit a listing, or the rise of social media as a way for agents to connect personally and professionally with clients while positioning themselves as industry experts and lifestyle influencers, digital is on the rise in the luxury real estate space. But it doesn’t replace the personal touch. Customer relationship management (CRM) systems leverage data analytics to keep agents informed of their clients’ needs, preferences, and milestones, reminding them when to reach out to clients and why. Personalized service has long been a central pillar of luxury real estate, and digital tools are making it even easier for agents to reach out in person.

The merging of online and real-world experiences, along with the aforementioned trends in luxury, provide the background context in which today’s luxury buyers live and work — and it sets the tone for how they purchase homes as well. Whether it’s marketing materials that grab attention or listings more appealingly designed for social, agents should be thinking about how to engage with clients who are already attuned to the cutting edge of luxury.

See the original article on Inman.com


Cascade Living | February 2020

Enjoy our Cascade Living events and newsletter! We cover notable events and news happening in Central Oregon, Portland, Southwest Washington, The Columbia River Gorge, and The Oregon Coast.

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Home Buyers Brunch and Bubbles

With employment up and interest rates staying low, 2020 is looking like a great time to buy!  Join us for a fun, interactive Home Buyer’s Brunch where industry professionals will share their knowledge on the home buying process in today’s market.  Buying a home is exciting but can come with a lot of questions and sometimes even fears, this makes sense, buying a home is one of your largest investments you will make.  

We will have Matt Bassit, Branch Manager at Northwestern Home Loans along with mother-son Realtor team; Melanie and Josh Maitre at Cascade Sotheby’s International Realty to walk you through the entire buying process, sharing different loan programs that can meet people’s specific needs and even specific first time home buying programs, how to successfully navigate through a tight housing market and get through the possible hurdles along the way, in this type of market why it is even more important to have a Realtor that represents you and answer any other questions or concerns you may have.

Our hope is for you to walk away with all your questions and fears answered and leave you with nothing but hope for 2020 and the year you become a homeowner! 

No commitment.  Just information…and free Brunch & Bubbles!

RSVP is appreciated!
Melanie Maitre – Melanie@TheMaitreGroup.com | 541.480.4186
Josh Maitre – Josh@TheMaitreGroup.com | 541.678.3341


January First Friday Art Walk – Downtown Bend

Please join us for First Friday on January 3rd at our Downtown Bend Showroom (821 NW Wall St., Bend OR) from 5-8 PM to enjoy the artwork of Thomas McIntyre

This event is sponsored by Cascade Sotheby’s International Realty and hosted by The Maitre Group

First Friday Artist (left: Thomas McIntyre) and our hosting brokers (middle: Melanie Maitre and Right: Josh Maitre

Artist Bio:

 “As long as I can remember I have been moved by moments filled with texture, color and simple beauty.  I am drawn to things that are tangible in nature and real.  Be it years of patina worn by a trusty piece of steel, a rock shaped by the lashing of waves over millions of years or an old scrap of wood weathered through time, hanging onto the memories of its past seen through the remnants of years of coated paint.  These things are special to me, they always have been. They tell a story, one that evokes honesty is full and rich in history, that is unique to itself and not only are they beautiful, I find them thought-provoking and this is how I paint.​

Years ago I thought I’d give this painting thing a try.  During one of my first attempts, I was not happy with what I had done so I grabbed a piece of flat steel and scraped the paint off of the canvas. I was using acrylic paints, a mix of heavy and light bodies and some iridescent medium.  To my surprise, I created something that looked like it had been there for thousands of years. I was floored by the textures throughout and how the contrast between warm and cool and matte and gloss colors came together yet continued to be their own.  I realized right then, this process gave me that same feeling I get when I stumble upon one of those simple moments that I so love.

I try to create something that is not only aesthetically pleasing for a room but an interesting conversation piece, something that someone will have to walk up to and really investigate. I hope to arouse a sense of wonder and curiosity about my process and encourage people to come up with their own ideas of what it means and looks like to them”.

Exhibitions:

Untitled Gallery Padova, Italy 2019

Marco Antonio Patricio Gallery Padua, Italy 2019/2020

I.A.F. Paris, France – 2020

I.A.F. Innsbruck, Austria – 2020

I.A.F. Padova, Italy – October 2019

NYA Gallery Tribeca/Manhattan New York – 2020​​


December First Friday Art Walk – Downtown Bend

Please join us for First Friday on December 6th at our Downtown Bend Showroom (821 NW Wall St., Bend OR) from 5-8 PM to enjoy the artwork of Steve J. Giardini.

This event is sponsored by Cascade Sotheby’s International Realty and hosted by Carmen Cook and Nicolette Rice.

Artist Bio

Steve J. Giardini is a professional outdoor nature and landscape photographer. He is an artist, educator, speaker and photo tour instructor & guide.

Influenced by both mid-1900 and contemporary landscape photographers, Steve adopted a fine art photography approach that utilizes natural light and a traditional, but unique composition style. The majority of his images are taken an hour before or after sunrise or sunset when the light is soft but dramatic.

Influence

Steve hopes his photographs elicit a visceral response from viewers. He wants his images to motivate people to explore the outdoors. Equally important, he hopes his photos instill a sense of personal obligation to help preserve the natural world.

Published

Steve’s work had been published in the international online Landscape Photography Magazine, the Bend Lifestyle magazine, and is displayed in businesses and homes throughout Central Oregon and around the world. More than 350 of his prints hang in the St. Charles Hospital System.

Learn Nature & Landscape Photography

Creating stunning photographs is one half of Steve’s professional vision. The other half is teaching and mentoring photo enthusiasts. His resume includes 20+ years of teaching experience on a variety of topics. A lifelong learner himself he knows the learning process never ends.

Steve offers photo classes, workshops, and adventure photo tours. Each session is built on the belief that learning should be structured but fun. Participants can “expected to be challenged without being intimidated”. Expect a methodical but flexible learning approach. Expect value-added instruction, endless enthusiasm, and intellectual honesty.


Cascade Living | December 2019

Enjoy our Cascade Living events and newsletter! We cover notable events and news happening in Central Oregon, Portland, Southwest Washington, The Columbia River Gorge, The Oregon Coast, and the Willamette Valley.

Click below to see the newsletter for your region:

Central Oregon
Columbia River Gorge
Oregon Coast
Portland
Southwest Washington
Willamette Valley


By Working Together We Are Making A Bigger Difference

At our weekly sales meeting for our Bend brokers, we had an opportunity to learn about the Choose Joy Foundation and how they help kids who have been affected by parents that are dealing with substance abuse. Special thanks to Northwestern Home Loans, who graciously matched our brokers’ donations.

About the Choose Joy Foundation

It is estimated that 1 in 8 children in the U.S. live in a household with at least one parent with a substance abuse disorder. These are moms and dads who are unable to control their use of drugs or alcohol, and who continue using them even in the face of harmful and often dangerous consequences. In many cases, parents find themselves spending increased time getting, using, and recovering from these substances, rendering them unable to parent.

The cost, for a child, can be access to reliable housing, food, and other basic needs. It can be a lack of privacy, safety, and social support, leading in turn to increased difficulties in school and social settings. For many children of substance abusers, a normal childhood remains just out of reach.

The Choose Joy Foundation was founded on the premise that every child deserves a happy, healthy childhood. Our mission is to restore, in whatever way we can, normalcy to the lives of children affected by substance abuse.

“We exist to enrich the lives of children affected by substance abuse”

Restoration comes in many shapes and sizes, and often in the form of things, many of us take for granted. Sometimes it’s a pair of shoes, school supplies, or a warm meal. Sometimes it’s a steady, stable connection with a tutor or mentor. Sometimes it’s the opportunity to experience Christmas morning for the first time. The Choose Joy Foundation works with social workers, court systems, and educators to identify needs, and then organizes initiatives to meet them.

Growing up is hard enough without the added weight of bearing other people’s choices. We believe that we can change the lives of children in our community, and in communities across America, by bringing normalcy, stability, and consistency into their lives. Now a 501(c)(3) non-profit, the organization serves children in need in Deschutes County and beyond.

“A big thank you to Cascade Sotheby’s brokers and Northwestern Home Loans for your generous support. More than $3,000 was raised today that will truly benefit many children in our community.” – Founder, Joy Christiansen

We ask you to join us in donating or volunteering to further help children in Deschutes County that are in desperate need. Please donate online at www.ChooseJoyFoundation.org


Christy Benton Has Joined Cascade Sotheby’s International Realty Bend, Oregon – Old Mill Office

Originally from Portland, Christy’s adventurous spirit has taken her to Seattle, Alaska, and then in 2003 she fell in love with Bend and moved here to raise her three children with her husband. She is a business owner of a sportfishing lodge in Alaska, a commercial fisherman, and has worked in the customer service industry for over 30 years.

Christy enjoys all the opportunities that real estate can provide and takes advantage of the continuing education courses provided to better serve her clients. With several designations including the Accredited Buyer’s Representative (ABR), Seller Representative Specialists (SRS), an Earth Advantage Broker/ADU Specialist., She is a member of the National Association of Realtors and the Central Oregon Association of Realtors.

Christy believes every client deserves exceptional service and brings honesty, integrity, and a positive approach to the table every time. She loves the whole process of real estate. Meeting new clients, helping with staging, highlighting the home in photos, working through the transaction, and seeing the excitement of her clients having their dreams come true.”


Cascade Living | November 2019

Enjoy our Cascade Living events and newsletter! We cover notable events and news happening in Central Oregon, Portland, Southwest Washington, The Columbia River Gorge, The Oregon Coast, and The Willamette Valley.

Click below to see the newsletter for your region:
Central Oregon
Oregon Coast
Columbia River Gorge

Portland
SW Washington
Willamette Valley