Sotheby’s International Realty Achieves Record $114 Billion in Global Sales Volume in 2019

Sotheby’s International Realty is pleased to announce that its affiliated brokers and sales professionals achieved more than $114billion USD in global sales volume, the highest annual U.S. sales volume performance in the history of the brand. $102 billion USD of the global sales volume was achieved in the U.S., marking another record accomplishment for the brand.

“In 2019, the Sotheby’s International Realty® brand continued to achieve solid growth,” said Philip White, president and chief executive officer for Sotheby’s International Realty. “The brand expanded into new countries and territories and entered new markets in the U.S. We continued to make strategic business decisions that benefitted both our independent sales associates and affiliate companies. I am immensely proud of the hard work and dedication from our vast global network, and I look forward to continuing this momentum in 2020.”

2019 Achievements

Propelled by a strategic business move in March 2019, when Sotheby’s International Realty integrated its affiliate network and company-owned brokerage into one global organization, 50 new Sotheby’s International Realty offices were opened, bringing the brand’s presence to 1,000 offices in 70 countries and territories and more than 23,000 affiliated sales associates worldwide.

Sotheby’s International Realty continued to lead the category with the roll-out of exclusive marketing affiliations and first-ever technology launches, announcing it will soon unveil a new, fully integrated website. The brand’s existing website, sothebysrealty.com, saw another record year with more than 34 million visits, a 14 percent increase year-over-year. In addition, Sotheby’s International Realty was the first real estate brand to launch and implement mixed reality to its Curate by Sotheby’s International Realty sm augmented reality app, which merges the real world with virtual home staging. The platform can be utilized in various homebuying and selling scenarios, and particularly benefits agents and developers to help prospective buyers envision their new home. To support the daily business needs of the network’s more than 23,000 independent sales associates, the brand unveiled Current by Sotheby’s International Realty® a robust marketing suite of technology tools consisting of best-in-class and exclusive apps, which provide sales associates with a distinctive and competitive edge in the market. For partnerships, the brand entered into an affiliation with Bloomberg.com as the exclusive launch sponsor for a new luxury properties marketplace.

The Sotheby’s International Realty brand and its independent sales associates continued its support for New Story, the brand’s charitable partner and a certified 501(c)(3) non-profit organization. As a result, 83 families, who were among those who lost their homes in the 2017 earthquakes, were able to move into their new homes in Morelos, Mexico. A total of 153 homes in Haiti and Mexico were funded through the initiative.

Global Growth

This year observed significant growth for the brand’s existing affiliate companies in the United States through recruitment efforts and strategic mergers and acquisitions. Most notably, the brand increased its market presence in Brooklyn, New York; the Greater Boston area, Massachusetts; and Indiana. The brand also entered several new key markets last year, expanding the Sotheby’s International Realty network’s presence to 43 states across the country.

Outside the U.S. the Sotheby’s International Realty brand achieved more than $12 billion USD in sales volume and continued to expand into key markets around the world. In Europe, the brand grew its presence in Monaco; France; and Berlin and Binz, Germany. New offices were also opened in Doha, Qatar; and Paphos, Cyprus, expanding the brand’s global presence in marketing luxury listings. In the Caribbean and South America, the brand saw growth in Zapallar, Chile, an upscale residential community located two hours outside of Santiago; and agreements were signed to expand into the Anguilla territory. In the Asia-Pacific region, new offices were opened in Tauranga, New Zealand; and Port Douglas, Hobart, and Perth, Australia.


Dreams Do Come True in These Bedrooms With a View

It’s hard to wake up on the wrong side of the bed when your lavish private suite has a vista of city lights, mountains, vineyards, sunsets or the sea.

Glass Oceanfront Modern

80644 Hwy 101, Cannon Beach
Listed by Sally Conrad

An organic fusion of glass, slab stone and steel create a stunning, yet simplistic, seamless design connecting nature and architecture offering amazing ocean views and access. This home spans 3,348 square feet on 1+ acre with unparalleled quality and construction!

Masterpiece in the Sky

10699 SE Ridgeway Dr, Happy Valley
Listed by Jason Mendell & Veronica Park

A modern masterpiece in the sky. Quality, design and expansive views come together that make this one of the most private and exclusive gated properties in Oregon. An entertainers dream home with Lake, River, Mountain and City views. Waking up and gazing out at this view will surely be the pinnacle of one’s day.

Private Oceanfront Estate

5555 Kimball Ct, Yachats
Listed by Lisa Morrigan

Inspiration, thought and craftsmanship went into the details of this private oceanfront estate home on the Oregon Coast. This estate home provides a level of tranquility and comfort that is rare on the Oregon Coast. The gated entrance leads to a circular driveway framed by a peaceful coastal pond that spreads alongside the main house to a guest house/garage with a swim spa. The main house is oriented 15 degrees to the south to take advantage of sweeping ocean views and built on 44 steel pilings. Main level living with oceanview master bedroom, living room and gourmet kitchen. The spacious deck just steps away from miles of sandy beach.

Cascade View Home

60990 Bachelor View Rd, Bend
Listed by Brian Ladd

Here is a home quite like no other, built following appropriate mathematical elements in its design, harkening the builders of old, creating what is known as the Divine Proportion. The Divine Proportion exists everywhere in nature, but here the principle is applied to modern architecture. Famed cathedrals and the like adhered to this concept in an attempt to inspire all those who entered, and this home does not disappoint. Upon entry, the pavered drive is reminiscent of an Italian villa courtyard with authentically proportional solid limestone columns quarried in Indiana, shaped in Michigan and sent by train to Oregon. From a grand foyer, you can see the home is perfectly symmetrical, each wing a mirror image of the other, perfectly proportionate.

World Class Ocean Views

640 N Oak St, Cannon Beach
Listed by Cole Horsley

Unparalleled oceanfront at Chapman Point. Constructed by renowned builder Rich Elstrom. Distinguished by world-class views of Haystack Rock, Ecola State Park, and the ocean surf from the living and family rooms and master suite; the chef’s kitchen, wine cellar, and four gas fireplaces. The west side deck gives you ample room to lounge and enjoy your view and a hot tub for soothing comfort.


3 Takeaways From the Latest Trends in Home Goods and Brands

How the luxury world is changing, and how real estate agents can adapt.

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world, and provide them with a meaningful personal experience. Brands are looking beyond mere material opulence, and thinking about how to create a genuine sense of novelty, authenticity, and global stewardship — socially and environmentally — through the goods and services they provide.

These social responsibility and experiential purchases trends are alive and well in the world of luxury real estate: homebuyers want properties that complement their individual lifestyles while minimizing their ecological impact, and they’re connecting with agents and listings through inspirational content and storytelling on social media.

Yet the real estate market is only one piece of the luxury puzzle. Time and time again, the most successful agents are able to build relationships and close deals because they understand the world their clients live in.

Here are three macro trends that are shaping today’s luxury market — and tomorrow’s.

1. Conscious consumption

Luxury consumers tend to be well-informed, and the majority are concerned about climate change: 56% of those 55 and older, 62% of those between 35 and 54 years old, and 70% of 18 to 34-year-olds. Moreover, that last group — millennials and Generation Z — will constitute as much as 40% of the luxury market by 2025.

This emerging demographic cares more than its predecessors about ethical and transparent production processes, philanthropic brand purposes, and personalized experiences. And 89% are willing to spend more on companies they consider ethical and sustainable.

It’s no surprise, then, to see leading fashion brands embracing environmental awareness. Stella McCartney’s “World of Sustainability” platform is just one high-profile example of how brands are leading the conversation on conservation. Others are sourcing premium materials for products, and creating distinctive, eco-friendly packaging that lends itself to a unique — and highly Instragrammable — unboxing experience for social media-savvy consumers without creating unnecessary waste.

For agents, this means that every aspect of your engagement with a client should be considered through the lens of transparency and sustainability. Has your business made strides to become more efficient and less wasteful? Do you have a clearly defined set of ethics? Give these initiatives pride of place on your website and social media channels so that clients can identify you by your values. And consider your interactive offerings: make every open house an experience, whether that’s laying out apéritifs at a remarkable property at sunset or sharing a virtual reality showing with a remote client. Your clients may not be unboxing a home, but the experience should impart joy nonetheless.

2. Purposeful collaboration

Individuality and creativity are of central importance to the emerging affluent consumer, so it comes as no surprise that exclusive collaborations are still a mainstay in the luxury market. However, their magic could be starting to wear off: after all, these collaborations — and the buzz they generate — often signify social status over social engagement. Without a fresh, forward-thinking take, such partnerships could fall out of favor.

In the 2020s, expect to see leading luxury brands keeping the collaboration ethos alive by embarking on innovative, cooperative projects that resonate with the values of affluent consumers while taking a longer view of social and environmental issues — subverting and exceeding their expectations as a result.

Think about the collaborations that would feel authentic to your business. Is there a leading renewable energy company in your market you could partner with on a project? A notable designer? Without going overboard, seek out partnerships that make sense from a brand perspective: collaboration should feel in step with the work you’re already doing while exposing your initiatives to a fresh audience.

3. In-person touchpoints supported by digital tools

A major factor in the growth of the global luxury market has been a year-over-year increase in online sales. And that’s only going to get stronger as millennials and Generation Z drive even greater engagement on digital channels. Today, around 10% of luxury sales take place through ecommerce; by 2025, that’s projected to be 25% — from one in 10 purchases to one in four.

In response, brands are more focused than ever on creating “phygital” touchpoints that merge the physical and digital worlds into a frictionless, omnichannel experience. Data analytics, facial recognition, and Internet of Things (IoT) sensors are just a few of the technologies that will help companies build more complete customer profiles, providing adaptive, hyper-personalized service while also enabling consumers to connect more deeply with their favorite brands.

Agents will be familiar with balancing digital and in-person customer interactions. Whether through virtual reality tours that enable potential buyers to visually inhabit a listing, or the rise of social media as a way for agents to connect personally and professionally with clients while positioning themselves as industry experts and lifestyle influencers, digital is on the rise in the luxury real estate space. But it doesn’t replace the personal touch. Customer relationship management (CRM) systems leverage data analytics to keep agents informed of their clients’ needs, preferences, and milestones, reminding them when to reach out to clients and why. Personalized service has long been a central pillar of luxury real estate, and digital tools are making it even easier for agents to reach out in person.

The merging of online and real-world experiences, along with the aforementioned trends in luxury, provide the background context in which today’s luxury buyers live and work — and it sets the tone for how they purchase homes as well. Whether it’s marketing materials that grab attention or listings more appealingly designed for social, agents should be thinking about how to engage with clients who are already attuned to the cutting edge of luxury.

See the original article on Inman.com


6 Media Rooms That Steal the Show

Whether for the Super Bowl, action-packed blockbusters, or acclaimed foreign films, these media rooms have the top-tier components, specially designed lighting, and comfortable furnishings that ensure you and your friends have the best seats in the house.

Custom Theater with Balcony Seating

16400 Jordan Rd, Sisters
Listed by Pam Mayo-Phillips & Brook Havens

R&B Ranch is 507 acres with stunning Cascade Mountain Views. The main home is a custom NW style single level 14,666 square foot, 8 bed, 8.5 baths, with high-quality finishes throughout. This legacy ranch includes a barn with saloon, indoor arena, rec barn, 9 bay shop, racetrack, livestock barn, 193 acres of water rights, a 6,263 square foot guest home, 3,727 square foot managers home, stocked pond and additional building sites. This estate property is one of kind in Oregon!

Banner Estate in West Linn

1707 SW Schaeffer Rd, West Linn
Listed by Tina Wyszynski

Villa de l’or is named for the bountiful treasures this banner estate offers – amazing privacy, exceptional views of the three mountains – Mt. St. Helens, Mt. Adams and Mt. Hood, offering old-world formality blended with modern living and luxury. A compound built with entertaining in mind, the sprawling main residence has a welcoming entry, formal living and dining rooms designed in royal fashion.

The Y Bell Ranch

8055 SW Powell Butte Hwy, Powell Butte
Listed by Rachel Rhoden & Jered Rhoden

Distinctive, iconic, unmatched…The Y Bell Ranch is a sophisticated, one of a kind retreat that effortlessly unites inspiration, landscape, and architecture, offering uncompromising attention to detail, craftsmanship, and luxury. Framed by breathtaking Cascade Mountain views, the expansive, thoughtfully designed floorplan features materials sourced from the property itself, including a massive Rock Fireplace situated in the Grand Entry.

Riverfront Estate

14441 SW Wilsonville Rd, Wilsonville
Listed by Kristen Kohnstamm

Riverfront estate, Hunter Creek Farm has 43+ acres of flat, irrigated lawns with approximately one-half mile of Willamette River frontage. Two docks, one of them new with boat and jet ski lifts. Newly remodeled home with timeless high-end finishes, a glass wine cellar in the basement and rec room. The home has a pool with a 2 bedroom pool house. There is also a barn, caretakers house, fully fenced grounds and stately gated entry.

Divine Proportion

60990 Bachelor View Rd, Bend
Listed by Brian Ladd

Here is a home quite like no other, built following appropriate mathematical elements in its design, harkening the builders of old, creating what is known as the Divine Proportion. The Divine Proportion exists everywhere in nature, but here the principle is applied to modern architecture. Famed cathedrals and the like adhered to this concept in an attempt to inspire all those who entered, and this home does not disappoint. Upon entry, the pavered drive is reminiscent of an Italian villa courtyard with authentically proportional solid limestone columns quarried in Indiana, shaped in Michigan and sent by train to Oregon. From a grand foyer, you can see the home is perfectly symmetrical, each wing a mirror image of the other, perfectly proportionate.

Private Golf Course Estate

8585 SE 242nd Ave, Damascus
Listed by Veronica Park & Jason Mendell

Close to downtown Portland yet worlds apart, this exquisite private estate boarders Persimmon Golf Course with breathtaking views of Mt. Hood, Mt. St. Helens and Mt. Adams. This truly one of a kind custom home features a two-story master suite on the main, a resort-like indoor pool/spa complex, hand-crafted exotic woodwork and luxurious finishing throughout.


2019 Yearly Market Reports

Our 2019 Yearly Market Reports for Central Oregon, Portland Metro, Oregon Coast, Columbia River Gorge, Southwest Washington, and Southern Oregon are here.

Our Market Reports offer an overview of trends, insight and existing market conditions in key communities throughout Oregon and SW Washington. The reports cover the history of key areas, communities, and sectors such as residential, residential with land, townhomes and condos, farm & ranch.

You can see all of our reports below or by visiting CascadeSothebysRealty.com/Market-Reports.

Central Oregon

Columbia River Gorge

Oregon Coast

Portland Metro

Southwest Washington

Southern Oregon


Fritz Junker’s penthouse with Portland’s only 180-degree circular living room is for sale at $1,450,000

Authored by Janet Eastman | 503-294-4072
jeastman@oregonian.com @janeteastman
See the original article here.

Daring designer Fritz Junker has a pad, tucked halfway up Portland Plaza’s iconic downtown tower, that is being promoted as perhaps the city’s sexiest condo for sale.

Forget the photos of mood lighting in the curving living room, the master suite’s mirrored ceiling or the bathrooms’ black tile double showers and oil-filled towel warmers.

It’s the teasing marketing video that publicizes that this “mid-level penthouse,” priced at $1,450,000, was designed to be like no other.

In five minutes, viewers can watch Junker and Bree Kemp dodge a spoofy villain type as they glide past the Portland Plaza residential tower’s amenities, from the round-the-clock concierge staff to the sophisticated lobby, before escaping to their high-tech home with darkening windows and a concealed safe room.

She changes outfits, from playful to pool to formal, while he remains in his tuxedo, even while working out in the gym with a dumbbell in one hand and martini in the other.

Junker’s script inspiration: After showing his friend the midcentury condo Junker gutted and rebuilt at 1500 S.W. 5th Ave. #1101, the friend had a one-word reaction to the experience: Illicit.

“There’s something going on here that’s sexy and sleek,” says Junker, who was an independent filmmaker before founding his design-build general contractor and interior design firm, Fritz Jünker Design & Remodeling, in 2007.

When Junker put his remodeled condo on the market, he and listing agent Jason Mendell of Cascade Sotheby’s International Realty decided to produce a “fun little video with a James Bond vibe that would showcase the home,” he says.

The elevated home is unique. In 1973, the original owner — some longtime residents believe it was the developer — somehow acquired a custom, double unit. This meant more than extra space, but granted him a circular living, dining and lounge space with 180-degree glass panels that curve and capture a view of Mount Hood.

Single condos in the triangular tower have a wall dividing the round corners, making those living rooms a half moon shape. You can see that figuration in a condo Junker remodeled and sold on the sixth floor.

He has lived for 15 years in various units inside the 25-story, glass-and-aluminum tower designed by celebrated architect César Pelli and the Los Angeles firm DMJM (now AECOM).

Junker served on the homeowners’ association board while the property, which consumes the entire block across from Keller Park, underwent a $10-million modernization completed in 2017.

The renovation design team included Opsis Architecture, interiors firm Staicoff Design Company and Lango Hansen Landscape Architects.

Junker said it was important for the changes to reflect the building’s heritage and original caliber of design, and to “reclaim its status as a premier Portland address.”

He has been hired by other Plaza homeowners to update their condos. High-end, well-crafted finishes play up the views from floor-to-ceiling windows. Upgrade can cost around $200,000.

For his home, he wanted to showcase 1970s finishes such as black glass and natural wood paneling. Here, gray-washed oak floors float on top of rubber underlayment.

Museum-quality oak display cases cling to concrete walls and columns, and LED lights outline curving soffits and coves.

He removed the galley kitchen to create an open kitchen with black leathered granite surfaces and a bar area with black glass cabinets.

And he installed $100,000 worth of audio-visual equipment, lighting and shades controlled by touchpads or apps.

The theater has an 82-inch Samsung ultra-high definition screen recessed into the custom cabinetry and Flagship Paradigm speakers and Anthem amplifiers. There is also a 4K LED TV in the bedroom.

“This condo is for someone who appreciates architecture and fine design,” says listing agent Mendell. “It’s a home built with precision and style and is a great example of the best of the best here in Portland.”

Mendell says he sees many spectacular luxury condos in the city, but nothing quite like this 2,436-square-foot unit.

“There is a level of creativity and craftsmanship at play here that isn’t typically available in our market,” he says.


Home Buyers Brunch and Bubbles

With employment up and interest rates staying low, 2020 is looking like a great time to buy!  Join us for a fun, interactive Home Buyer’s Brunch where industry professionals will share their knowledge on the home buying process in today’s market.  Buying a home is exciting but can come with a lot of questions and sometimes even fears, this makes sense, buying a home is one of your largest investments you will make.  

We will have Matt Bassit, Branch Manager at Northwestern Home Loans along with mother-son Realtor team; Melanie and Josh Maitre at Cascade Sotheby’s International Realty to walk you through the entire buying process, sharing different loan programs that can meet people’s specific needs and even specific first time home buying programs, how to successfully navigate through a tight housing market and get through the possible hurdles along the way, in this type of market why it is even more important to have a Realtor that represents you and answer any other questions or concerns you may have.

Our hope is for you to walk away with all your questions and fears answered and leave you with nothing but hope for 2020 and the year you become a homeowner! 

No commitment.  Just information…and free Brunch & Bubbles!

RSVP is appreciated!
Melanie Maitre – Melanie@TheMaitreGroup.com | 541.480.4186
Josh Maitre – Josh@TheMaitreGroup.com | 541.678.3341


CES 2020 | 5 High-Tech Picks From the 2020 Consumer Electronics Show

As is always the case, the start of a new year brings us another incredible showing from the tech industry at the Consumer Electronics Show (CES). Further deepening the integration of technology into our lives, the world’s innovators in fitness, home security, automobiles, and more delivered truly stunning products to the show floor in Las Vegas. Join us as we explore 5 tech-fueled debuts from this year’s show.

Fitness

Home fitness has long been a staple space for many homes around the world. Companies like NordicTrack and ProForm have been producing exercise equipment for in-home use, but when Peloton and MIRROR burst on to the scene in the last decade, these brands showed fitness enthusiasts how they could bring workout classes home with them like never before.

In 2020 Amazfit, known for their fitness wearables, introduced their “Home Studio” offering. Debuted at CES, the Amazfit Home Studio features an immersive 43” HD Screen and 3D TOF camera system, high-end slat belt treadmill, surround sound customized JBL speakers, and classes on-demand.

Home Entertainment

According to Nielsen, the average American spends more than 1,800 hours a year watching TV. It’s no surprise that with numbers like that, TV and TV-connected device manufacturers often play a large role at CES; this year was no different. Among the many entries in this category, Samsung’s cutting-edge 8K QLED line offers a true glimpse into the next generation of ultra-high definition.

Shockingly thin, with remarkable sound technology and built-in AI, these 8K sets represent a strong example of a household name pushing the envelope in what’s possible in their field.

Autos

Whether you are a commuter, collector, or self-advertised “gear head,” automobiles are an undeniable part of our lives. While companies like Tesla are focused on revolutionizing the industry itself, others are looking to make an already luxurious or enjoyable experience all the more so. Enter the Lamborghini Huracán EVO – the Italian luxury car maker’s tech and power driven dream car.

Starting at $267,000 and available now, this Alexa-enabled powerhouse of a car goes from 0-60mph in less than 3 seconds and has a top speed of 202mph.

Home Security

Most stats place a home burglary occurring every 13 seconds in the United States – this unsurprisingly places home security high on the list of must-haves for home owners. Acquired by Amazon in 2018 for more than $1 billion, Ring  offers doorbells, cameras, and whole-home security systems – all of which are among the more popular choices when looking into home security options. With an impressive setup on the CES show floor, Ring widened their already broad offering of smart-home tech.

Ring introduced their smart LED bulb and hub, solar-powered external lights, the Access Controller Pro for opening gates remotely, and hinted at their new X-Line – a premium offering with more details to come.

Self Care

Rest and relaxation are chief among human necessities – people recharge in many different ways, but for most, the time we spend in the shower is an easy way to replenish energy and reflect. Kohler seeks to improve the time you spend in the shower with their Moxie Voice – a smart speaker crossed with a shower head.

Built with the quality Kohler is famous for, this sleek-looking shower head’s speakers are powered by the audiophiles over at Harmon Kardon. Head on over to their site and sign up for to be notified when this product is available.


Beyond leads: What are other metrics of real estate marketing success?

When your business feels like a moving target, take aim at measurable data points. Looking at lead generation is the most basic indicator that outreach is being received by the right stakeholders. In the latest Leading in Luxury article on Inman.com Frank and Dawn Bodenchak, Real Estate Professionals with Sotheby’s International Realty in Bridgehampton, New York, recognize that today’s marketing can go so much further.

Start with simple math

It’s still important to begin with the essentials. “I track the number of phone and email inquiries on a listing, the number of showing requests per week, and the percentage conversion of showings into interested parties,” says Frank Bodenchak of his monitoring process. In luxury real estate, metrics like these have always been the easiest way to see, at a glance, whether your marketing efforts are generating the results you want.

But there are two more simple stats that ought to be monitored: the number of days a home has been on the market, and the number of showings per home. “If you aren’t getting enough showings, or if showings aren’t generating offers, then marketing, product offering, and price need to be revisited to improve these metrics,” notes Dawn Bodenchak. The longer a property sits, the likelier potential buyers will expect that either the seller will lower the price or that there is something amiss with the home.

No one likes to wait

23636 Ten Barr Trl, Bend, Listed by Julie Reber

If you have a customer relationship management (CRM) system, chances are it’s measuring how often you correspond with your leads and clients, and reminding you periodically to follow up with them. If you’re not using a CRM system, then it’s critical to proactively track your email, phone, and in-person exchanges.

The Bodenchaks make a habit of always tracking response time — how much time has elapsed since a lead’s initial inquiry. The average response time, according to one study by Inside Real Estate, is about 15 hours and 30 minutes, though research has also shown that a staggering 48% of inquiries fall through the cracks.

You also need to be cognizant of the time that elapses between follow-ups, which, surprisingly, is reported to be the most overlooked aspect of real estate lead generation. By closing these gaps, agents will easily start to see a growing number of qualified leads.

Make the most of online

“We still use magazine ads for brand awareness and reminding buyers and brokers about a listing, but the first line of contact is internet-based,” says Frank Bodenchak. “Over the past decade, we’ve moved away from relying on print for information dissemination to relying on email blasts, real estate search engines, and social media.”

Google Analytics is a fundamental way to watch your web traffic. You can review how many people visit your site and track their browsing behavior. For instance, keeping an eye on your bounce rate will inform how quickly visitors leave your site after they arrive. You’ll also be able to assess which of your pages are the most popular. Adding these metrics to your marketing rubric gives you the bigger picture of how your efforts are succeeding.

Frank and Dawn Bodenchak have seen firsthand the benefits that social media brings to their marketing. Facebook and Instagram provide feedback to help agents monitor their social channels, stay notified on engagement and responses, and maintain real-time marketing awareness. “By switching to a business account on Instagram, we are now receiving all kinds of key insights from posts,” says Frank Bodenchak. “Beyond likes and comments, Instagram tells us the gender, age, and location of our audience. With even a small budget for online marketing, we can make an impact.”

The basics still apply

23636 Ten Barr Trl, Bend, Listed by Julie Reber

“Know the landscape, know the pricing, and know the product — and most importantly, know how the product can be adapted to work for a buyer,” says Dawn Bodenchak. “The metrics we use to evaluate our marketing success may not have changed, but the means to achieve them have.” Now there are more tools in agents’ inventory to make sure that their strategies are successful — and, by extension, that their leads, prospects, and clients enjoy the best service possible