Global Marketing

GlobalMarketing_80x75An exclusive and custom approach to artfully representing some of the finest properties in Oregon and SW Washington. Partnering with some of the most significant digital media partners and industry-leading print media companies locally, nationally and internationally yields unrivaled results in our marketplaces. Our materials, marketing platforms, and resources far exceed that of the local competition. Let our global connections work for you.

Explore our Marketing tools


Cascade Living Magazine

Explore, experience and enjoy local real estate, culture and social events on the pages of our exclusive regional magazine. The Cascade Living Magazine is published in three editions covering Central Oregon, Portland Metro & SW Washington, and the Oregon Coast. We print and distribute over 35,000 copies quarterly across Oregon and SW Washington. This exclusive magazine provides amazing local exposure for the homes, communities and builders that we represent. View our current edition.

Exclusive Local Magazine

Global Media

At the core of our company's print marketing strategy, is the relationships we have with pre-eminent media powerhouses on a local, national and international level, all carefully chosen based on their ability to effectively deliver reach, frequency and varied distribution.

The Sotheby’s International Realty® brand has long been a major influence in Farm, Ranch and Vineyard markets globally. Both Cascade Sotheby's International Realty and our brand have dedicated Farm, Ranch and Vineyard Divisions where we are unmatched in our ability to present and promote properties in this niche market. For connecting discerning buyers and sellers of iconic farm, ranch and recreation properties we take a targeted approach with specialty publications. Our marketing goal is to bring the widest range of exposure to these types of properties.

Our property advertising extends to leveraging global authorities for news and accessing their readership through Sotheby’s International Realty property pages as well as maintaining a presence in key local newspaper publications.

Sotheby's International Realty Website is the gateway to accessing Sotheby's International Realty properties worldwide. Uniquely showcasing some of the finest properties in the world, here users from every continent can find our listings, in 16 languages with currency conversion for 50 countries. 48% of users on are from outside of the United States. To view a website comparison of other international luxury brands, click here .

SIR website

Comprehensive, responsive and designed for an optimal user experience. Not only does our website adjust to work perfectly on every device from a desktop down to a mobile phone, it presents our listings unlike any other local site. While other sites have limits on photo size and text, our site allows users to view high resolution full screen images of your home along with an expanded feature section. A user can view everything from a video tour of a listing to a video presentation of communities throughout Oregon and SW Washington. We've integrated our local knowledge of the market into the site to make it much more than just a place to view homes. We’ve presented this site as a resource for those looking for homes in our markets, as well as those learning more about what our markets have to offer.


Individual Property Showcase Sites

To distinguish your home from others on the market, we offer individual websites just for your property. This is a beautiful multi-page site with your own website address, easy to share and promote without the distraction of any other homes..

Online Distribution Network

Our worldwide syndication to relevant news sources, the best real estate sites and luxury lifestyle sites give online consumers a multitude of opportunities to find the properties that we represent. Many of these sources are exclusive to Sotheby's International Realty Affiliates and many are used exclusively for our farm, ranch and recreation properties as we understand the importance of targeted marketing efforts.

Exclusive Access

Positioning our listings in as many engaging ways as possible, we are reaching out to home enthusiasts and a sophisticated readership through some of the largest media portals in the industry. All of Cascade Sotheby's International Realty listings are featured online with The New York Times and The Wall Street Journal. Our exclusive, private access to Architectural Digest online allows us to submit our listings for consideration to this world renowned lifestyle media portal. No other company in our market has such access for advertising your property.

Social Media

In addition to our overall online presence, we utilize social media to provide easy access to information and resources for our buyers and sellers, along with bringing further exposure to all of the properties that we represent. Connect with us on Facebook, Pinterest, LinkedIn, Twitter or our News & Media section.

The Latest in Mobile Technology

Our website not only adjusts itself for optimum performance on every size device but advanced technology allows you to harness the power of your phone's GPS to find information about homes nearest to you. All with a single click. This works not only for our listings but for every home for sale in any area in Oregon and SW Washington. Simply click the "Find homes near me" button that appears on the home screen.

SIR Mobile App

Available for download on both the iOS & Android platforms is the Sotheby’s International Realty mobile app. This is another source where all of our listings can easily be searched from anywhere in the world.

Send To a Phone (SMS)

Buyers and even other real estate brokers can easily and instantly send any one of our listings to any phone via SMS (text message) right from our website by simply entering a phone number on any property page. We want access to your listing to be easy.

SIR Mobile App

Beyond our comprehensive global marketing, Cascade Sotheby’s International Realty participates and sponsors some of the most community-minded, cultural events Central Oregon, Portland Metro, the Oregon Coast and SW Washington has to offer. Not only are we taking an active interest in preserving the foundations that have formed our richly loved communities, we are marketing the homes we represent in a truly unique fashion at each and every one of these events.

Art Walks

Valuable points of local exposure bring brand awareness and activity to our listings. Once a month, our offices in Bend, The Pearl District in Portland, Lake Oswego and Vancouver host an art opening for one of the many talented local artists in the region. Here our clients, potential buyers and guests alike are welcomed to enjoy art, appetizers, and cocktails. With promotion and direct client invites, our monthly art events have brokered numerous transactions.

Art Walks

Community Events

Central Oregon, Portland Metro, the Oregon Coast and SW Washington are all widely known for the number of exceptional community events held throughout the year. Not only local favorites, but regularly attended by visitors from all over the United States, these cultural events provide an opportunity for additional exposure for all of our listings. Cascade Sotheby’s International Realty is a proud sponsor of the Jazz Stage and the Gourmet Food and Wine Street at Summerfest in downtown Bend, The Sisters Rodeo, Sunriver Movie Nights, the Lake Oswego Wine Walk, and the Lake Oswego Heritage Home Tour, to name just a few.

Community events
Auction House

Auction House

In the heart of London in 1744 Sotheby's Auction House was a born. A partnership steeped in history, tradition and stability that truly provides brand differential. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. On a local level, we benefit from a clientele that is predisposed to working with our company because of the name we proudly represent.

Auction House

Global Presence

With more than 20,000 associates, over 900 offices in approximately 70 countries/territories, our Brand is truly global. This interconnected network brings unparalleled exposure to the properties that we represent and unlike many other traditional franchises, regional or local firms, Sotheby's International Realty has representation in "like" markets around the globe. These connections act as a catalyst for bringing buyers and clients to our local market.

Property Presentation

Professionally created and printed marketing materials form another pillar of our marketing success. The strength of the brand and the steadfast presentation of the image make Cascade Sotheby's International Realty easily recognizable worldwide. In everything from property brochures to postcards to brand messaging there exists a consistent theme, style and messaging for all Sotheby's International Realty affiliates.

Global Relocation

Our network is an exclusive association of high-quality brokerage firms throughout the world. Our referral network allows us to provide services to our clients locally, nationally and internationally. Not only can we assist with the sale of your home here but we can assist with finding you the right agent no matter where in the world you may be going.


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